Pre-selling skills are as important as closing skills and more important than presentation skills. The more you pre-sell, the less you have to sell during the face-to-face phase. The more your prospects perceive you as the expert, the less you have to convince them you are.
Our new engages the power of perception in your prospects. It is not actually a selling system. It’s a pre-selling system. Pre-selling is the easiest, most time- and cost-effective part of the sales process.
Here’s an example right out of history. In 218 B.C. when Hannibal led his army of 38,000 foot soldiers, 8,000 cavalry, and 37 war elephants across the Alps to do battle with the mighty Roman army, the march itself, not the ensuing battles won or lost, established him as the greatest military strategist in history. So admired and feared was Hannibal that, by reputation alone, many battles along his historic march to northern Italy were won without a single sword unsheathed, without a drop of blood shed.
This story demonstrates the awesome power of perception. This strategy applied to selling annuities will make you the undisputed expert in your field.
If you were your prospect, would you rather sit down with a
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